Monday, September 1, 2014

How Apple and the New York Times Compile Their Media Lists

Apple

The New York Times

Teach, Don’t Sell

A Corporate Executive Board survey of more than 1,000 IT leaders found that people who teach and provide insights were perceived as far more valuable than people pushing a new product or service. Stop leading with your services, and lead to your services.

Ronan Keane

RelatedIs Your Website Primarily a Sales Tool or a Marketing Tool?

Sunday, August 31, 2014

Where on Your Website Can People Sign-up for Your E-newsletter?

Just look at the prime screen real estate email subscription forms are given at top-tier blogs like Mashable, the Verge, and TechCrunch. Upworthy—the most social media native publication to date—goes so far as to put a huge sign-up form below the first paragraph of every story:

Upworthy e-mail sign-up form

Klint Finley

Thursday, August 28, 2014

Why the Car Industry Is Ripe for Disruption

“The numbers are damning. After housing, cars are the second-most-expensive goods most Americans buy. Yet most of us buy vehicles just to park them; on average, cars are moving during just 5% of their lives. When we do drive our cars, we often do so alone. Worse, most of the energy in our gas tanks is being wasted by the inefficient internal combustion engine.

“Then there are the roads, which consume vast stretches of land to accommodate very few cars. A freeway reaches capacity at around 2,000 vehicles per lane per hour, when only about 10% of its physical space is covered in cars. Add more vehicles than that and you get traffic jams, because humans aren’t very good at coordinating into fleets at close distances.

“The final cost of our cars can be calculated in lives and injuries. Automobile accidents are the No. 9 cause of death around the world. In the United States, car accidents kill about 33,000 people every year and cost society at least $300 billion a year.

Farhad

Wednesday, August 27, 2014

Which Headline Do You Like Best?

1. Why Every Website Needs a Wordsmith
2. There's a Nudge for That: Why Even the Most Boring Functions on Your Website Should Use Conversational Language
3. Does Your Website Suffer From a Writerly Deficit?
4. This Is What Happens When an Engineer Writes Your Website Copy
5. How to Transform Your Website's Necessary Evils Into Opportunities
6. How Semantic Nudges Can Perfect Your Website
7. Sweat the Small Stuff: How Semantic Nudges Can Enrich Your Website
8. What Do Your Website's Errors Say About Your Brand?
9. A Few Good Words: How Semantics Can Humanize Your Website
10. This Is Why Your Website's Calls to Action Demand a Writer

Monday, August 25, 2014

How to Ace an Interview

Which Headline Do You Like Best?

1. Does Your Personality Matter More Than Your Proficiency?
2. Personality vs. Proficiency: Which Matters More in Winning Clients?
3. Which Matters More: Your Aptitude or Your Attitude?
4. 6 Ways to Wow and Woo a Prospective Client
5. The 6 Principles of Salesmanship That Will Win the Client Every Time
6. How to Turn Off a Prospective Client With Your Introductory Email
7. 6 Things You Need to Know Before Sending Your Pitch
8. Steve Jobs Was Right: You Should Never Lower Your Hiring Standards
9. Why You Should Never Lower Your Hiring Standards
10. How to Lose a Client Before You’ve Even Met Them

Addendum: If you guessed #8, you were right!


Tuesday, August 19, 2014

Welcome to the Modern Office

“Part of the problem is that modern workplaces make it so difficult to do any actual work. Employees spend an average of four hours per week in meetings, according to the Center for Economics and Business Research. Email provides a constant distraction: the average worker spends 28% of her time managing her inbox, according to a 2012 McKinsey Global Institute survey.”

Brad Stone

Monday, August 11, 2014

Should Scoops Come in a Single Serving, or in Multiple Flavors?

Faced with a scoop, big publications like the Times and Post tend to cram everything into one long article. Business Insider follows the same playbook, except when it doesn’t.

An example of the latter approach appeared last week, when reporter Alyson Shontell wrote up the story of Noah Kagan, an early Facebook employee who was fired and thus missed out on $185 million in stock options. Alyson extracted four different angles from Noah’s new book:


Article
Page Views
80,289
47,986
26,497
5,734

Would combining these short takes into a longer single narrative have drawn more traffic? What do you think?

Sunday, August 10, 2014

Facebook, Google+, and LinkedIn Can All Auto-Preview Links. Why Can’t Twitter?

Drop a link to a New York Times story in Twitter.com, and you’ll see a URL. Drop the story in Facebook.com, GooglePlus.com, or LinkedIn.com, and you’ll not only see a URL; you’ll also see the name of the publication right under it, followed by the headline, a brief summary, and a related image.

As Mat Honan puts it, “Instead of an unparsable string of characters that may or may not lead to Goatse, you get a working summary of what you’re about to see.”

Roll the screen shots:

Facebook

Twitter

Google+

LinkedIn
 

Monday, August 4, 2014

When It Comes to Going Viral, Quality Trumps Timeliness

Upworthy and Viral Nova, two of the web’s hottest, most viral sites, don’t care about timeliness—that is, whether they’re the first to break a story. They focus instead on the quality of their content. This is a lesson the New York Times would do well to learn.

Indeed, there are 15 million articles in the Times’s archives. The Gray Lady needs to do a better job of resurfacing this archival content.

For example, earlier this year, Gawker repackaged a 161-year-old Times article on Solomon Northup timed to the release of 12 Years a Slave. The Gawker post generated 200,000 page views.

Such arts and culture stories—about movies, museums, books, and theater—remain relevant long after they’re published. As the Times’s own innovation report puts it, “We can be both a daily newsletter and a library—offering news every day, as well as providing context, relevance and timeless works of journalism.”

Another example: On a whim, Times staffer Andrew Phelps made a Flipboard magazine of the paper’s best obits from 2013. It became the best-read collection ever on Flipboard. Why isn’t the Times doing stuff like this on its own platforms?

Lessons: Resurface old content (with a caveat). And tag everything.

Addendum: Felix Salmon: “Too many news organizations make their publication decisions based on what other news organizations have already published … when journalists start caring about scoops and exclusives, that’s a clear sign that they’re publishing mainly for the benefit of other journalists, rather than for their readers.”

Addendum (8/12/2014): Matt Buchanan: “There's already a certain apathy toward the origin of things—that's how we wound up with Distractify pulling in 21 million uniques in its second month, Ashton Kutcher funding the ‘fastest-growing site in the history of the Internet,’ and ViralNova.”

Saturday, August 2, 2014

When Is a RT Just a RT?

Updated (8/24/2014)

Last year, the Washington Post asked and answered the following question:

“Do you have ‘RT ≠ endorsement’ in your Twitter bio? Maybe it’s time to take that out.”

Patrick LaForge, who coined the phrase, explains:

“A blanket phrase in my profile is not going to indemnify me. If I think a retweet is likely to confuse people about my viewpoint, or if there is some doubt about the accuracy of the original tweet, I add attribution, skepticism or other context. Or I skip it.”

Here are a few alternatives:

User
Disclaimer
RTs == endorsements BECAUSE THAT'S WHAT RTS ARE.
Usual caveats about my own opinions apply.
Thoughts are my own, but, duh.
Julia Holmes Bailey
I RT what catches my eye. My views are my own.
Henri Makembe
Usual disclaimers apply.
Hayley Tsukayama
RTs != endorsements and, frankly, are sometimes accidental.
Brad Stone
Retweets are usually mistaken clicks.
Gene Weingarten
My tweets represent ONLY the views of the Post. Personally, I disavow them.
Gabe Rivera
Retweets are endorphins.


Concludes Gawker: “If your company makes you add this disclaimer, tell the higher-ups they are stupid for doing so. If you add this disclaimer yourself just because you want to, you are bad at the Internet.”

Related: The Best Spoilers on Twitter

Everybody Needs a Cash Cow

Company
Cash Cow
Percentage of Revenue
Bloomberg
Terminals
Google
Ads

Monday, July 28, 2014

Pop Quiz: Which Facebook Post Did the Best?

A. Close-up of Justice Ginsberg, pretty P.O.ed, asking everyone to Join the Dissent ad



B. Pretty sweet nostalgic I Love Lucy ad



C. The full Supreme Court, being called out for ruling against women ad




Answer here.

Sunday, July 27, 2014

How LinkedIn’s CEO Perfected His LinkedIn Profile


Lessons from Jeff Weiner, LinkedIn’s Networker-in-Chief [Fortune]

Follow the Jonathan Rick Group

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Tuesday, July 22, 2014

Weird Al’s Other Talent: He’s a Brilliant Marketer

Two things helped to ensure that Weird Al’s latest album went viral:

1. Instead of releasing the entire album at once, he released his eight best singles one day at a time, thereby sustaining interest over more than a week.

2. He released each single as an exclusive to a targeted, high-profile outlet:

Song
Exclusive
Handy
Lame Claim to Fame
Foil
Sports Song
Word Crimes
Mission Statement
First World Problems
Tacky

Brilliant!

Saturday, July 19, 2014

How to Transform Your Mission Statement From Selfish Into Selfless

Selfish
Selfless
I am an energetic marketing professional who enjoys social media management and developing branding strategies.
I am an energetic marketing professional who wants to help your company build its brand and grow business.

Delete These 9 Things From Your Resume [PR Daily]