Tuesday, October 23, 2012

How Not to Do PR

Patrick Coffee, the newish editor of the PRNewser blog, writes with attitude. That is, he's not afraid to call out bullshit when he sees it. And in the PR industry, there's plenty of it.

Three recent posts of his, all of which could be titled "How Not to Do PR," illustrate the point:

1. DSK 2.0: "Of Course I’m a Horny Old Man!"

2. Wyclef’s Haiti Charity May Have Been a Big Scam

3. Evangelical Leader Caught With His Pants Down Resigns