In its excellent e-book, Failing to Plan Is Planning to Fail: A Web Design Guide for Nonproﬁts, marketing agency Abstract Edge explains the essence of a modern website:
A website design isn’t just a website design.
The questions you need to be asking about your organization, its offerings, priorities, target audiences, etc., are fundamental questions that any organization, nonprofit or otherwise, must be able to answer.
The website should simply be an expression of that deeper, clarified focus, the image the organization wishes to portray, and the values it wishes to live.
Do you understand your mission? Your vision? Your values? Your goals? Your priorities?
à Failing to Plan Is Planning to Fail: A Web Design Guide for Nonproﬁts