Sunday, December 22, 2013

A History of How Virality Went Mainstream in 69 Words

“Internet publishers—successful ones—have concocted numerous, sub rosa playbooks around traffic-goosing techniques: from the early days of annoying email blasts and Google-juicing headline techniques to, you know, more boobs. Then HuffPo came along with its lefty, megaplex, Drudge-Report amalgamation, which has morphed into the modernday, BuzzFeed-curating algorithm of business in the front, party in the back (or vice-versa), now considered standard wisdom for some of the bigger publishers.”

A.J. Daulerio