Friday, December 27, 2013

Everything You Know About Web Publishing Is Wrong

Conventional Wisdom
Upworthy
Focus on current events
Timeliness doesn’t matter
Publish hundreds of posts per week
Publish 60 posts per week
Original content is best
No original content
Videos should be short
Video length doesn’t matter
Wear your partisanship on your sleeve
Use nonpartisan headlines
Comments build a community
No comments
Pitch big-name reporters
Pitch social media celebrities

Sources:

1. The Brilliant, Unusual Way Media Startup Upworthy Grew to 10.4 Million Monthly Readers in Its First Year, Business Insider

2. Why Upworthy’s Signature Headlines Are Only Half the Story, Fast Company

3. What Tools Does Upworthy Employ to Test Its Headlines?, Quora

4. Upworthy Says We’ve Been Doing Viral All Wrong: Serious Stuff Is More Shareable Than LOL Cats, PandoDaily