Sunday, December 1, 2013

Howard Kurtz’s Byline Is Awful

I've written about bylines, both good and bad. Here's a bad byline:

Howard Kurtz currently serves as host of Fox News Channel’s (FNC) MediaBuzz (Sundays 11 a.m.-12 p.m. ET). Based in Washington, D.C., he joined the network in July 2013 and debuted on Special Report with Bret Baier to discuss the media's coverage of the George Zimmerman murder trial.

1. There are no links.
2. The word “currently” makes it sound like this is a temp gig.
3. Do we need to know when he joined Fox?
4. Do we need to know the subject of his debut segment?
5. Why not say “hosts” instead of “serves as host of”?

Related: How to Make Your Byline a Marketing Goldmine