Wednesday, December 11, 2013

3 Quick and Easy Ways to Rewrite Your Headlines

To make your headlines succeed, avoid these traps. While the differences are subtle, the resulting traffic is not.

1. Don’t Be Hostile

Bad
I Really Hate All White People

Good
An Open Letter to Pasty People

2. Don’t Be Preachy

Bad
Meet Todd Akin. He’s a Horrible Human Being. Share This So Everyone Knows

Good
A Congressman on a Science Committee Doesn’t Understand How Science Works

Great
It’s Always Fun When a Sitting Congressman Sits on a Science Committee and Doesn’t Understand Basic Human Biology

3. Don’t Be Esoteric

Bad
Jennifer Lawrence Talks About What It’s Like to Be Judged

Good
That Lady From the Hunger Games Talks About What It’s Like to Be Judged

What Tools Does Upworthy Employ to Test Its Headlines? [Quora]