Sunday, December 8, 2013

Retailers Love Pinterest

“There are holiday-party-planning boards for Target Red Card holders. Nordstrom, which already released its holiday catalog on Pinterest, says it will station signs in its 117 full-line stores that highlight some of its popularly pinned wares.

“Pinterest itself is starting a new feature on Wednesday, a Holiday Gift category that will not only offer shoppers gift ideas but will give retailers yet another display window—this one online—for their items ...

“But as the title ‘multichannel’ or ‘omni-channel’ coordinator might suggest, most major retailers are not linking themselves to just one social media site.

“Walmart is leveraging Facebook and Google. Toys ‘R’ Us is pushing hard on YouTube. Sears is on Instagram and hosting holiday parties on Twitter.

Retailers Seek Partners in Social Networks