If you haven’t spent money fixing your site to focus on getting shares, you are hurting your content’s chances. I don’t care how good it is. It needs a clean interface to make it easy to share for everyone else. YouTube’s share interface is a tiny faded vague word. We want to make that clearer.
This is why agencies like the Jonathan Rick Group complement their SEO services with SMO, or social media optimization. As JRG’s LinkedIn page puts it,
We prime your site to proliferate, making it irresistibly tweetable and likable and pinnable and diggable. We specialize in transforming things you reluctantly email to your mother (“Mom, do me a favor and click on this—it’s for work”) into things she eagerly emails to you (“Your father just showed this to me—you gotta see it!”).
Related: Social Media Optimization Is the New Search Engine Optimization.