Thursday, December 12, 2013

Why Facebook Won’t Allow Animated GIFs

Finally, we have an explanation:

The [news feed] team has even held back some products that would likely prove quite popular on Facebook, yet would go against the design ideals that the team is wrestling with. Take looping GIF photos inside of Facebook, for instance—long a staple of BuzzFeed. While Facebook doesn’t currently support GIFs, sources said that Facebook has had that support product built and ready to ship for quite a long time. It hasn’t gone live yet, however, due to internal debate over the aesthetic impact on the news feed.