Tuesday, May 20, 2014

This Is Why BuzzFeed and the Huffington Post Are Beating the New York Times

It’s not because content is king:

“Because we are journalists, we tend to look at our competitors through the lens of content rather than strategy. But BuzzFeed, Huffington Post and USA Today are not succeeding simply because of lists, quizzes, celebrity photos and sports coverage. They are succeeding because of their sophisticated social, search and community-building tools and strategies, and often in spite of their content.”