Thursday, June 26, 2014

The Real Genius Behind BuzzFeed: Data

Beyond the listicles and longreads and animated GIFs, BuzzFeed succeeds because of its data analysis. Here’s one particularly obvious yet often-overlooked example.

People who come to a BuzzFeed article from Pinterest almost never reshare that item on Twitter. Accordingly, for the Pinterest-driven, BuzzFeeds hides the tweet button. Equally important: the social media button in the first position is for Pinterest. Makes sense when you think about it, right?

As BuzzFeed founder, Jonah Peretti, explains, “It’s not enough to get the visit/click/view. The goal is to make it as easy as possible for that one visitor to share with as many others as possible.”

Related: How Upworthy Really Makes Things Go Viral