Tuesday, July 8, 2014

A Primer on Twitter Ads

A cheat sheet from Colin Delany:

Your options:

  1. Target people by their metropolitan area.

  2. Target particular people. For example, political reporters and bloggers in your state to keep your messaging at the top of their feeds every time they go to Twitter.

  3. Target people by who they follow. For example, the followers of the aforesaid politicos, under the assumption that they’re the politically minded folks you need to persuade or recruit.

  4. Target people who resemble the people who follow a particular user.

  5. Target people by what they tweet about.

  6. Target people who engage around a particular TV show. For example, the Sunday morning political talk shows.