Tuesday, July 22, 2014

Weird Al’s Other Talent: He’s a Brilliant Marketer

Two things helped to ensure that Weird Al’s latest album went viral:

1. Instead of releasing the entire album at once, he released his eight best singles one day at a time, thereby sustaining interest over more than a week.

2. He released each single as an exclusive to a targeted, high-profile outlet:

Song
Exclusive
Handy
Lame Claim to Fame
Foil
Sports Song
Word Crimes
Mission Statement
First World Problems
Tacky

Brilliant!