Monday, August 11, 2014

Should Scoops Come in a Single Serving, or in Multiple Flavors?

Faced with a scoop, big publications like the Times and Post tend to cram everything into one long article. Business Insider follows the same playbook, except when it doesn’t.

An example of the latter approach appeared last week, when reporter Alyson Shontell wrote up the story of Noah Kagan, an early Facebook employee who was fired and thus missed out on $185 million in stock options. Alyson extracted four different angles from Noah’s new book:


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Would combining these short takes into a longer single narrative have drawn more traffic? What do you think?