Several years ago, I argued that blog posts were eclipsing press releases as the way to break news. I ran through examples from four companies that issued a standard release aimed at reporters and investors, then translated that message into a post for the public.
Here’s another game-changing example of businesses using blogs—not to break news, but to push an agenda. Earlier this year, the CEO of Netflix blogged about the case for net neutrality. The next day, AT&T’s top flack fired back: “Mr. Hastings’s arrogant proposition is that everyone else should pay but Netflix.”
Let the blog battles begin!