Friday, September 26, 2014

How Bloomberg Businessweek A/B Tests Its Covers

Power Tim
Too formal

Sporty Tim
This would be great if we were a running magazine

Shady Tim
Too shady

Friendly Tim
Yes!

Cover Trail: Tim Cook's Apple

Addendum (10/11/2014):

"We could do a forecast where instead of weather you get puppies and creep hotel rooms."
"This could work. Maybe it just needs to be simpler."

"Fewer weird things, on a white background?"
"Simpler."

"No weird things. A caption that says something like 'weird things inside.'"
"Too simple. Maybe we need one thing that represents clickbait."

Clickbait


Cover Trail: Can We Talk About the Weather Channel?