Boredom Is the Mother of Creativity
A catch-all for my notes.
Wednesday, October 22, 2014
The Secret That Great Marketers Know That You Don’t
“Great marketers know a secret that most businesspeople don’t. I’m going to share it with you now: you can go from losing money to making a fortune just by changing a few words.
“What words are those? The first words… in any letter, ad or webpage. The words that make up the headline.
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