Friday, October 2, 2015

A Typical Day on Business Insider

Tom Scocca:

The home page of Business Insider today is full of headlines that use the “curiosity gap” technique:


  • CARL ICAHN WARNS: It would be disastrous
  • The man who delivered one of the great economic speeches in history just made a bold move to bolster India’s economy
  • This health-conscious fast food chain is challenging McDonald’s to be healthier
  • Your Mac is going to change this week
  • NASA’s “major” Mars water news is a distraction from something much more exciting


What? Who? Which? What?