Wednesday, January 27, 2016

Can You Identify Which Tagline Belongs to Which PR Agency?

These are the world’s top 10 PR agencies:

  1. Edelman
  2. Weber Shandwick
  3. FleishmanHillard
  4. Ketchum
  5. MSL Group
  6. Burson-Marsteller
  7. Hill+Knowlton
  8. Ogilvy
  9. Golin
  10. Havas

Yet when it comes to their own PR, these firms use taglines that are fully forgettable. In fact, these slogans are so generic and jargony, I’d wager $100 that you can’t identify which one belongs to which agency. Give it a shot.

  1. We possess the power to inspire and create change worthy of awe and action.
  2. Creating meaningful connections between people and brands through creativity, media, and innovation.
  3. A global communications firm that loves to do breakthrough work for clients.
  4. One of the largest marketing communications companies in the world.
  5. Experienced in strengthening our clients’ brands, reputations, and bottom lines. We understand the public’s seat at the table.
  6. A global PR firm. We are a creative studio of writers, designers, builders, strategists, conversation-starters, storytellers.
  7. A complete communications firm delivering the #poweroftrue in a world demanding unprecedented authenticity.
  8. A global public relations and communications firm.
  9. A leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations.
  10. A strategic communications and engagement company.

Note: All taglines were taken from the company’s official bio on Twitter, except for #4. This company’s Twitter page says nothing more than “Official twitter [sic] feed of [company].” In this case, I used the company’s bio at the bottom of its most recent press release.

  1. Golin
  2. Havas
  3. Ketchum
  4. Ogilvy
  5. Hill+Knowlton
  6. Weber Shandwick
  7. FleishmanHillard
  8. Burson-Marsteller
  9. Edelman
  10. MSL Group

Addendum (4/19/2016): Another embarrassment, observed by PRWeek’s Byron Kittle:

“A quick review of the homepages of the world’s top 10 PR agencies found nothing terribly out of place, but some minor annoyances: broken social buttons, cross-browser performance issues, nonresponsive content, no obvious way to find resources that should be prominently featured, such as contact information, staff directories, examples of past work. If you can’t get your own digital content right, why should clients trust you with theirs?”