Friday, December 14, 2012

Cheerios's Calamity

Apparently, digital blowback isn't limited to Twitter. It's now spreading to Facebook, too.

Case in point: Cheerios recently released a Facebook app that lets users choose words that play off the brand’s icon logo font. In response, a food group that opposes genetically modified foods mobilized thousands of its supporters—practically overnight—to generate names such as “Made in a Lab,” “Contain Toxic Ingredients.” and “Poison.”