Thursday, January 10, 2013

6 Things Charities Must Do to Seduce Young Donors

Fellow YPFPer Alicia Ness identifies a passel of problems plaguing the modern charity soliciting the under-30 crowd:

★ If you must send direct mail, at least use a QR code.

★ Persuade your leaders to tweet, so millennials can get a sense of who they are and connect with them directly.

★ Offer incentives for people to "like" you on Facebook.

★ Don't ask people to donate to a general fund. Ask them to support specific projects, with specific fundraising goals.

★ Don't just solicit money. Ask people for their input, too.

Read the whole article.