Thursday, February 28, 2013

The Trailer You Saw for House of Cards Is Different From the One I Saw

This makes perfect sense:

Netflix has always used data to decide which shows to license, and now that expertise is extended to the first-run. And there was not one trailer for “House of Cards,” there were many. Fans of Mr. Spacey saw trailers featuring him, women watching “Thelma and Louise” saw trailers featuring the show’s female characters and serious film buffs saw trailers that reflected Mr. Fincher’s touch.