Sunday, March 3, 2013

Your Must-Read of the Day: How Environmentalists Won the Online Debate About Keystone

“Likes on the “Stop the Keystone Pipeline” Facebook page have grown to four times the number on the ‘Support the Keystone Pipeline Page.’ YouTube is now teeming with videos expressing personal and emotional appeals against the pipeline. The Natural Resources Defense Council (NRDC) now owns the top result for a Google search on ‘Keystone Pipeline, Nebraska.’ The National Wildlife Federation claims the top spot for searches on ‘Keystone Pipeline, Danger.’ A search for “Tar Sands” returns no fewer than five first-page results maintained by pipeline opposition groups. All the while, activists are leveraging relationships with high-profile bloggers to further sway public opinion and demonstrate compelling third-party support.”

Richard Levick