Wednesday, October 16, 2013

Fact: Upworthy Produces None of Its Own Content


Instead, it employs roughly 20 “curators” who find obscure video and graphics (but not text) in topic areas—like sexuality, civil rights or economics—that they feel are meaningful, but being passed over. The site repackages the freely available content with snappy headlines and content teases. The owners acknowledge that “meaningful” is subjective, and their tilt is progressive. Still, curators are given few boundaries, and are told that if they find something that moves them to laugh or cry or get angry, it will probably move others.