Saturday, December 28, 2013

BuzzFeed Had No Idea Who Its Audience Was When It Launched

Get a load of this bombshell from Fortune’s recent interview with BuzzFeed founder and CEO, Jonah Peretti:

Q: What is your audience? What do you want your audience to be?

A: We didn’t really start with a demographic in mind. We just were focused on making content for the social web, with sharing being our distribution.