Monday, December 16, 2013

How Hard Is It to Make Something Go Truly Viral?

Take it from Upworthy’s top curator, Adam Mordecai: "Rarely, if ever, does content truly go viral ... I think 0.5% of everything we do goes beyond one million views."

Addendum (12/31/2013): Put another way (again from Mordecai): "Anyone who says they can make anything go viral is probably a snake oil salesman or really naive. Most of our stuff fails."

Addendum (1/8/2014): One more Mordecai slide: