Wednesday, December 18, 2013

How ViralNova Makes the Mundane Magnificent

A quick but classic example from Scott DeLong, the creator of ViralNova:

DeLong is 31 years old and lives in Ohio. He works on his own, spending each day scouring sites to find stories that could be ViralNova-fied.

We gave him this story from ABC News today: Man Cited For Tossing Cash At The Mall Of America. Almost immediately, he emailed us back with his ViralNova headline:

This Guy Got In Trouble For What He Did At The Mall. But Everyone There Loved It.

"You put me on the spot!" he wrote us when he sent back this headline. "I spend 20-30 minutes a day coming up with headline variations until I settle on one. I probably wouldn't keep this one."