Sunday, December 15, 2013

If You’re Not Scheduling Your Posts, You’re Doing It Wrong

Obviously, you can’t schedule everything. Nor would you want to. But you ought to be assessing your analytics for your optimal times and days. As Megan Garber reports in her must-read profile of Imgur (pronounced “IM-uh-jur”),

Imgur, like many sites, seems to owe the rhythms of its traffic patterns to the rhythms of the office workday. The site’s peak traffic tends to come at 2 PM Pacific time, Matt Strader, Imgur’s COO, told me—the closing of the work day on the East Coast, and the tail-end of lunch breaks on the West. (Monday is usually the biggest day for Imgur traffic, likely the result of people settling back into the work week, and weekends are the lowest.)