Saturday, December 21, 2013

Upworthy’s Top Curator Publishes at Most One Post a Day

If you’re focused on churning out content (as is the preference of my friend, Sean Hackbarth) rather than perfecting a single post or two, then Upworthy’s model suggests you’re doing the whole publishing thing wrong:

“The conventional wisdom is that viral pay dirt requires volume. Whether the content is being created or repurposed, sites such as BuzzFeed and Gawker produce dozens of posts a day. Upworthy staffers, by contrast, are told to find the most compelling content available, then spend most of their time thinking about how to present it. ‘Our curator who gets the most traffic barely publishes six things a week,’ [Upworthy co-founder Peter] Koechley says.”