Friday, January 31, 2014

How BuzzFeed Measures Everything

“If there is a science to BuzzFeed’s content strategy, it is built on obsessive measurement. The data-science team uses machine learning to predict which stories might spread; the design team keeps iterating the user interface through A/B testing and analytics. Every item of content has its own dashboard that shows how it spreads from ‘seed views’ on the site to the scalable ‘social views.’”

David Rowan