Wednesday, January 8, 2014

The Quick and Easy Way Upworthy A/B Tests Headlines

Growth Hackers:

All that’s necessary is Facebook, Bitly, and the clock.

Here’s how they do it:

First, they pick two promising headlines for the same content and create a bitly url for each—one with url?r=A and one with B. Next, they find two cities with similar demographics and populations amongst their Facebook fans and share one bitly with each city. They set a timer and wait for the clicks to roll in. When the time is up, they add a “+” to the end of the bitly and compare stats.

The title with the most clicks is the winner.

Adam Mordecai, over to you. Is this true?