All that’s necessary is Facebook, Bitly, and the clock.
Here’s how they do it:
First, they pick two promising headlines for the same content and create a bitly url for each—one with url?r=A and one with B. Next, they find two cities with similar demographics and populations amongst their Facebook fans and share one bitly with each city. They set a timer and wait for the clicks to roll in. When the time is up, they add a “+” to the end of the bitly and compare stats.
The title with the most clicks is the winner.
Adam Mordecai, over to you. Is this true?