Monday, February 3, 2014

The One Fact Every Digital Publisher Must Embrace

Will Hayward, BuzzFeed’s adman in Europe:

There are a lot of different ways the established media doesn’t seem to be getting young people today. It’s this idea that the Economist reader is fundamentally different from the person who enjoys cartoons. That’s a concept media is holding onto. That’s not something young people are holding onto. They enjoy a 5,000-word article on Syria and funny stuff. Young people don’t feel like that because most of their content comes from Facebook and Twitter. They’re used to seeing a breaking news video alongside cat GIFs. Media has been very snooty.