Friday, March 21, 2014

Why You Need to Write Multiple Headlines for the Same Article

Here’s the headline that HuffPo uses in its sidebar:

Watch What Happens When a Lesbian Asks This Anti-Gay Church to Stone Her

And here’s the headline in the actual article:

Jennifer Louise Lopez Asks Anti-Gay Harlem Church to Stone Her

Notice the differences? I detail ’em in my workshop on the art and science of headline-writing.

Addendum: Here’s another one. Can you guess which comes from the article and which from the sidebar?

Duke Porn Star on What Most People Don’t Understand About Sex Work

Duke Porn Star Belle Knox: “I Don’t Do Things That I Don’t Want to Do. That’s Not The Nature of My Work”