Wednesday, June 25, 2014

The New Way to Measure Web Traffic

Myles Tanzer:

This week the Financial Times announced it would begin exclusively selling display ads off of a new metric: time spent. Medium recently reported it has started paying certain writers based on total time readers spend on articles. Upworthy made waves back in February ditching page views altogether to focus on what they call “attention minutes.” And back in May the traffic analytics company Chartbeat launched its “Attention Web” campaign, in an attempt to move beyond the click.