1. Does Your Personality Matter More Than Your Proficiency?
2. Personality vs. Proficiency: Which Matters More in Winning Clients?
3. Which Matters More: Your Aptitude or Your Attitude?
4. 6 Ways to Wow and Woo a Prospective Client
5. The 6 Principles of Salesmanship That Will Win the Client Every Time
6. How to Turn Off a Prospective Client With Your Introductory Email
7. 6 Things You Need to Know Before Sending Your Pitch
8. Steve Jobs Was Right: You Should Never Lower Your Hiring Standards
9. Why You Should Never Lower Your Hiring Standards
10. How to Lose a Client Before You’ve Even Met Them
Addendum: If you guessed #8, you were right!