This would be great if we were a running magazine
Cover Trail: Tim Cook's Apple
"We could do a forecast where instead of weather you get puppies and creep hotel rooms."
"This could work. Maybe it just needs to be simpler."
"Fewer weird things, on a white background?"
"No weird things. A caption that says something like 'weird things inside.'"
"Too simple. Maybe we need one thing that represents clickbait."
Cover Trail: Can We Talk About the Weather Channel?