Friday, November 14, 2014

The 2 Secrets of Media Training Every Politician Must Master

1. Repetition Is King

One day, while sitting in traffic between meetings, I left 10 virtually identical voicemails for potential donors, each nearly two minutes in length, and each performed with the requisite conviction, spontaneity and touch of humor in just the same spots.

2. Values Before Policy

Mattis taught me always to lead with values before getting into policy, a key lesson in my evolution from commentator to candidate. It’s what Bill Clinton always did. “Don’t be a pundit in your own race,” Mattis coached. “People don’t want analysis—they want a leader.”

Adapted from Matt Miller