1. Repetition Is King
One day, while sitting in traffic between meetings, I left 10 virtually identical voicemails for potential donors, each nearly two minutes in length, and each performed with the requisite conviction, spontaneity and touch of humor in just the same spots.
2. Values Before Policy
Mattis taught me always to lead with values before getting into policy, a key lesson in my evolution from commentator to candidate. It’s what Bill Clinton always did. “Don’t be a pundit in your own race,” Mattis coached. “People don’t want analysis—they want a leader.”
—Adapted from Matt Miller