“If you … ignore the imperative to engage people and make them interested in what you’re doing, then the whole thing becomes self-indulgent and boring, and therefore inconsequential.
“One shouldn’t … be entertaining for its own sake … But it’s necessary to get people into the door … so that your serious journalism isn’t just good but—as important—‘heard’ …
“You have to do things to make people want to spend their finite time reading what you’ve written instead of all the other shit they can be doing on the Internet …
“The trick has always been—whether it’s covering tech news, economic news, or anything else—to cover it in a way that’s smart enough so that people in the industry will appreciate it, but also enthusiastically enough so that people outside will find it compelling … Billions of dollars are made and lost every single day in the market, so there’s absolutely no reason why it can’t be a thrilling thing to follow, just as if you were following sports.”
“We’ve all heard it—content is king. And that will always be true. But the king doesn’t, and can’t, work alone.
“Let me put it this way. You remember the tree falling analogy, right? If you publish great content, but no one reads it, is it still great content? Yes, but who cares? No one’s reading it, so it will not help you. That makes it irrelevant (sorry).
“Great content is the backbone of any solid social media and digital marketing strategy. But it needs a distribution strategy to get the exposure your content—and your business—deserves. That means an active social media network, outreach, advertising, SEO, etc.
“Yes, we believe that a partner-track attorney can be passionate about world affairs and celebrity gossip. On the same day. During the same coffee break. And there is nothing wrong with that.”
“Have you heard me talk about the Paris cafe? You go to a cafe and you bring a copy of Sartre and Le Monde. There's a cute dog under the table next to you. So after you read the news and the philosophy, you may pet the dog, flirt with someone at another table, and talk about some trivial gossip. All these things are part of being human. You don't become stupid when you turn away from the philosophy and pet the dog. People are complex and multifaceted. When you talk to people who say it dumbs down the audience to have cute animals, the truth is nobody has a choice: because Facebook and Twitter are perfect Paris cafes.”