Thursday, April 23, 2015

BuzzFeed’s Core Demographic Isn’t Millenials

“Although it has a reputation as a media product for young people, it doesn’t actually operate as though it has one core demographic. BuzzFeed instead taps into a number of different existing networks—distinct groups like new parents, or people from northern Michigan, or children of immigrants, or people named Ashley—and then capitalizes on the distribution platforms the people in those groups use to connect with one another.”

The Eternal Return of BuzzFeed