Wednesday, April 29, 2015

Why BuzzFeed Ads Can’t Target Certain People

“Marketers cannot tell BuzzFeed to only show branded videos to segments of its audience who fit a narrow demographic or have previously purchased a certain product. Instead, BuzzFeed offers to draw on its wealth of data showing which people share which content to create content designed to appeal to that target audience.”

BuzzFeed Pushes Data, Scale and Miracle Berries at NewFront

Related: The Real Genius Behind BuzzFeed: Data