The home page of Business Insider today is full of headlines that use the “curiosity gap” technique:
- CARL ICAHN WARNS: It would be disastrous
- The man who delivered one of the great economic speeches in history just made a bold move to bolster India’s economy
- This health-conscious fast food chain is challenging McDonald’s to be healthier
- Your Mac is going to change this week
- NASA’s “major” Mars water news is a distraction from something much more exciting
What? Who? Which? What?