Wednesday, June 29, 2016

The Washington Post’s Paywall Is Smarter Than You Think

Another project analyzes reader behavior in the days leading up to when they subscribed, so that, instead of putting up a universal paywall of a certain number of free articles per month, the Post can better target potential subscribers. For instance, if a reader clicks on mostly articles on health, then he would be asked to subscribe after reading a fifth health article, when he’s most likely to want to keep reading.

The Good News at the Washington Post, Trump’s Least-Favorite Paper